040x040 10th anniversary Interview #6: Johan Salo
10 years after the first 040x040, Johan Salo – UX researcher, AI designer, and arm-wrestling physical trainer – on why the ugliest prototype beats the perfect one, and what happens when creativity lives somewhere between free play and fixed rules.
040x040 10th anniversary Interview #5: Jeanette Wester
Malmö-based artist Jeanette Wester reflects on 040x040, site-specific spatial art, and how public spaces can become poetic places of connection. From Nya Winklar to Underwater Dream, she talks about technology, trust, Hamburg–Malmö exchange, and why art creates value far beyond decoration.
040x040 10th anniversary Interview #4: Yasemin Arhan Modéer
10 years after the first 040x040, Yasemin Arhan Modéer (CEO Altitude Meetings) discusses the ROI of green transitions, why AI threatens creativity, and a new Hamburg-Lund innovation corridor.
040x040 10th anniversary Interview #3: Harald Stjerna
From fintech to nightlife infrastructure: Harald Stjerna (City of Malmö) looks back at his 040x040 journey, how a 2018 trip to Hamburg reshaped his view of creative ecosystems, and why sustaining nightlife requires treating it as vital civic infrastructure—not just a place that sells drinks.
Join the 040x040 Picnic: Hamburg, September 3–4, 2026.
A 36-hour reset for people working with change, urban development, design, innovation, foresight, and entrepreneurship. Small by design, no talk track, lots of real exchange. 040x040 Picnic, Hamburg, September 3–4, 2026.
040x040 10th anniversary Interview #2: Rebecka Nilsson
040x040 10th anniversary series: Rebecka Nilsson, from student in 2015 to Project Manager at Media Evolution. Why the creative/business divide hasn't changed, why the pandemic widened the Hamburg–Malmö gap despite new infrastructure, and why human creativity matters more than ever.
040x040 10th anniversary Interview #1: Andreas Hedin
Part of the 040x040 10th anniversary interview series: Andreas Hedin explores the journey from 2015 to 2026. Discover why "finding a voice" matters in the AI era, why corporate talks are dead, and how Malmö redefines social spaces through "happy accidents" and collaboration.
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A cross-cultural picnic for urban innovation
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